Chicken In A Biskit at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Original Baked Snack Crackers, Lunch Snacks, Family Size 12 oz in Crackers.
Fairfax Market stocks crackers thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Fairfax Market merchandises 1 of the 1 category the brand sells.
vegetarian against the store's assortment lean.
brand excitement 30/100.
maps onto categories the store already runs.
The full runway
Every category Chicken In A Biskit plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in crackers. Each dot is a product on the shelf, by its cost per oz (hover for which). Chicken In A Biskit (orange) sits in line with the shelf.
What to bring to expand
Chicken In A Biskit’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →