Reading the shelf…
Sunshine Foods is a specialty independent running 4 Bay Area stores, small-format at about 2,371 sq ft each.
Clean Cause offers a diverse range of organic yerba mate beverages designed to provide a natural energy boost with plant-based caffeine.
Clean Cause isn’t on Sunshine Foods’ shelf yet in any of its 4 stores. the categories it plays in are thin here, so it is a harder sell.
Sunshine Foods merchandises 0 of the 1 category the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
maps onto categories the store already runs.
Every category Clean Cause plays in across the Bay Area grocers we track, and where it stands at Sunshine Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
The store barely carries this category, so it is a hard sell.
Clean Cause’s SKUs Sunshine Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Sunshine Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sunshine Foods profile →