Reading the shelf…
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Clean Cause offers a diverse range of organic yerba mate beverages designed to provide a natural energy boost with plant-based caffeine.
It’s already on the shelf here, with 7 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
United Markets merchandises 1 of the 1 category the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
maps onto categories the store already runs.
Every category Clean Cause plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 13 SKUs. Room to widen the line.
Clean Cause’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
