Clif Builders at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
CLIF Builders is a brand specializing in plant-based protein bars, offering a variety of flavors such as chocolate, chocolatey mint, and vanilla almond.
Clif Builders isn’t on Community Market CA’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Chocolatey Mint Plant Based Protein Bar, Gluten Free 2.4 oz in Protein Bars.
Community Market CA stocks protein bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
Community Market CA merchandises 1 of the 1 category the brand sells.
non-gmo against the store's assortment lean.
an established national brand with proven demand.
maps onto categories the store already runs.
The full runway
Every category Clif Builders plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in protein bars. Each dot is a product on the shelf, by its cost per oz (hover for which). Clif Builders (orange) sits below the shelf.
What to bring to land
Clif Builders’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
