Coffee Mate at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Coffee mate is a brand of non-dairy coffee creamers produced by Nestlé, known for its wide range of flavors and forms, including powdered, liquid, and cold foam options.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Berkeley Bowl merchandises 1 of the 1 category the brand sells.
vegetarian against the store's assortment lean.
brand excitement 35/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Coffee Mate plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 29 SKUs. Room to widen the line.
What to bring to expand
Coffee Mate’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
