Reading the shelf…
Pacific Market is a specialty independent running 2 Bay Area stores.
Coffee mate is a brand of non-dairy coffee creamers produced by Nestlé, known for its wide range of flavors and forms, including powdered, liquid, and cold foam options.
It’s already on the shelf here, with 16 SKUs across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Pacific Market merchandises 1 of the 1 category the brand sells.
vegetarian against the store's assortment lean.
brand excitement 35/100.
the categories it plays in are already deep here.
Every category Coffee Mate plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 16 of 29 SKUs. Room to widen the line.
Coffee Mate’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
