Coffee Mate at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Coffee mate is a brand of non-dairy coffee creamers produced by Nestlé, known for its wide range of flavors and forms, including powdered, liquid, and cold foam options.
It’s already on the shelf here, with 13 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
United Markets merchandises 1 of the 1 category the brand sells.
vegetarian against the store's assortment lean.
brand excitement 35/100.
the categories it plays in are already deep here.
The full runway
Every category Coffee Mate plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 13 of 29 SKUs. Room to widen the line.
What to bring to expand
Coffee Mate’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
