De Nigris 1889 at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Aged Balsamic Vinegar of Modena PGI in Balsamic Vinegar.
Community Market CA stocks balsamic vinegar thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is balsamic vinegar: Community Market CA stocks only 8 there, so De Nigris 1889 Aged Balsamic Vinegar of Modena PGI stands out rather than blending in.
Community Market CA merchandises 1 of the 1 category the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 50/100.
enters a thin balsamic vinegar shelf as a point of difference.
The full runway
Every category De Nigris 1889 plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
How it prices
Where it would price in balsamic vinegar. Each dot is a product on the shelf, by its cost per fl oz (hover for which). De Nigris 1889 (orange) sits well above the shelf.
What to bring to expand
De Nigris 1889’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
