Reading the shelf…
Driver's Market is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: .
Driver's Market merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
maps onto categories the store already runs.
Every category Detroit Friends plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (4/4 SKUs).
Where it would price in potato chips. Each dot is a product on the shelf, by its cost per oz (hover for which).
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →