Reading the shelf…
Devon Cream Company is a brand specializing in traditional English cream products. Known for its rich and luxurious clotted and double creams, the brand offers a taste of authentic British dairy. These creams are often used in desserts and as accompaniments to scones and other baked goods.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
2 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Devon Cream Company (full bar = 100% of the shelf), grouped by department.
closest to Devon Cream Company in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Devon Cream Company product in stock, cheapest first.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 89% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
21 storefronts across 9 grocers carry it · tap a pin to open the store.