Down To Earth at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Down To Earth isn’t on Community Market CA’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Kelp Meal 1 0.1 2 in Dried Seaweed.
Community Market CA stocks dried seaweed thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Community Market CA carries dried seaweed in real depth, 14 SKUs against a fleet median of 1, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Community Market CA merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 60/100.
the categories it plays in are already deep here.
The full runway
Every category Down To Earth plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in dried seaweed. Each dot is a product on the shelf, by its cost per oz (hover for which). Down To Earth (orange) sits below the shelf.
What to bring to land
Down To Earth’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →