Dream at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Dream is a brand specializing in plant-based milk alternatives, offering a variety of non-dairy beverages such as ricemilk, oatmilk, and coconutmilk.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Vegan & Dairy Free Ricemilk Original with Calcium & Vitamin D in Rice Milk.
Falletti Foods stocks rice milk thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 10 other Bay Area grocers.
The more differentiated opening is rice milk: Falletti Foods stocks only 1 there, so Dream Vegan & Dairy Free Ricemilk Original with Calcium & Vitamin D stands out rather than blending in.
Falletti Foods merchandises 1 of the 1 category the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin rice milk shelf as a point of difference.
The full runway
Every category Dream plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 6 SKUs. Room to widen the line.
What to bring to expand
Dream’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
