Dream at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Dream is a brand specializing in plant-based milk alternatives, offering a variety of non-dairy beverages such as ricemilk, oatmilk, and coconutmilk.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Vegan & Dairy Free Ricemilk Original with Calcium & Vitamin D in Rice Milk.
Pacific Market stocks rice milk thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 10 other Bay Area grocers.
The more differentiated opening is rice milk: Pacific Market stocks only 1 there, so Dream Vegan & Dairy Free Ricemilk Original with Calcium & Vitamin D stands out rather than blending in.
Pacific Market merchandises 1 of the 1 category the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin rice milk shelf as a point of difference.
The full runway · across 2 stores
Every category Dream plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 6 SKUs. Room to widen the line.
What to bring to expand
Dream’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
