Edmond Fallot at World Market
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Edmond Fallot is a historic French brand specializing in mustard and other condiments, known for its traditional stone-ground mustard production.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen, replicated across all 4 stores.
Lead with Tarragon Dijon Mustard in Dijon Mustard.
World Market stocks dijon mustard thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 9 other Bay Area grocers.
The more differentiated opening is dijon mustard: World Market stocks only 1 there, so Edmond Fallot Tarragon Dijon Mustard stands out rather than blending in.
World Market merchandises 2 of the 2 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 65/100.
enters a thin dijon mustard shelf as a point of difference.
The full runway · across 4 stores
Every category Edmond Fallot plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
On shelf here, but only 1 of 10 SKUs. Room to widen the line.
What to bring to expand
Edmond Fallot’s SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →
