Reading the shelf…
Community Market CA is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 4 SKUs across 3 categories. The growth is depth and breadth: 1 category to widen.
Lead with Mediterranean Lentil Salad in Other Prepared Deli Salads.
Community Market CA stocks other prepared deli salads thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is other prepared deli salads: Community Market CA stocks only 4 there, so Epicurean Solutions Mediterranean Lentil Salad stands out rather than blending in.
Community Market CA merchandises 3 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
enters a thin other prepared deli salads shelf as a point of difference.
Every category Epicurean Solutions plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
Fully stocked here (1/1 SKUs).
Epicurean Solutions’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
Fully stocked here (1/1 SKUs).