Fizzen at Target

Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.

It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: , replicated across all 6 stores.

fit strength / 100

Category fit · 35%100

Target merchandises 1 of the 1 category the brand sells.

Values match · 25%45

no strong clean/diet signal either way.

Brand pull · 25%70

brand excitement 70/100.

White space · 15%60

maps onto categories the store already runs.

The full runway · across 6 stores

Every category Fizzen plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Protein DrinksHolding

Fully stocked here (4/4 SKUs).

Target depth 23 SKUs (fleet median 22)Fizzen here 4/4

up against: slate 5, koia 3, chobani 2, genius gourmet 2, joyburst 2

Already on the shelf

Fizzen Fruit Punch Protein Sparkling Fruit Juice Drink

$2.89

Fizzen Orange Pineapple Protein Sparkling Fruit Juice Drink

$2.89

Fizzen Peach Mango Protein Sparkling Fruit Juice Drink

$2.89

Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →