Flock at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 4 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen.
Lead with World Market Flock Salt and Vinegar Chicken Skin Crisps in Meat-Based Chips.
Sprouts Farmers Market stocks meat-based chips thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
Sprouts Farmers Market carries meat jerky in real depth, 90 SKUs against a fleet median of 21, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is meat-based chips: Sprouts Farmers Market stocks only 13 there, so World Market Flock Salt and Vinegar Chicken Skin Crisps stands out rather than blending in. Lead with the meat-based chips, and position the meat jerky as a finishing or gift item.
Sprouts Farmers Market merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 75/100.
enters a thin meat-based chips shelf as a point of difference.
The full runway
Every category Flock plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
Fully stocked here (1/1 SKUs).
How it prices
Where it would price in meat-based chips. Each dot is a product on the shelf, by its cost per oz (hover for which). Flock (orange) sits well above the shelf.
What to bring to expand
Flock’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →