Reading the shelf…
Pacific Market is a specialty independent running 2 Bay Area stores.
Flying Goat Coffee isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Espresso No. 9 Toffee, Black Cherry & Cola Organic Blend Coffee in Whole Bean Coffee.
Pacific Market stocks whole bean coffee thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Pacific Market carries whole bean coffee in real depth, 67 SKUs against a fleet median of 33, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Pacific Market merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
the categories it plays in are already deep here.
Every category Flying Goat Coffee plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Where it would price in whole bean coffee. Each dot is a product on the shelf, by its cost per oz (hover for which).
Flying Goat Coffee’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →