fre
FRE is a leading brand in the non-alcoholic beverage category, specializing in alcohol-removed wines. With over 30 years of experience, FRE offers a variety of wine types including reds, whites, and sparkling options, all crafted to maintain the taste and experience of traditional wines without the alcohol. The brand emphasizes creating a space for connection and celebration through its sophisticated non-alcoholic offerings.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Fre (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Fre · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Fre in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Fre product in stock, cheapest first.
Sold at
Find Fre online
Where to find Fre · Bay Area
10 storefronts across 4 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Fre· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with FRE California Red Wine Blend, Alcohol-Removed, 750 ml Glass Bottle, 0% ABV · its most-distributed SKU (3 doors) in Non-Alcoholic Wines, the biggest opening. The closest open door is Berkeley Bowl · 3 rivals already on that shelf.
