Fre vs Non · Bay Area shelf head-to-head
Fre and Non, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fre is in more Bay Area grocersNon fields the deeper lineupNon sits further up the premium end
Fre
Non
23
brand power
26
7
products
10
1
categories
2
4
grocers
3
54.5¢
price per fl oz
$1.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fre▭ Non
Distribution · 30% of score17·13
F
N
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fre
no top category Non doesn’t also play in.
only Non
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fre · Non
