Reading the shelf…
Driver's Market is a independent grocer running 1 Bay Area store.
French Squirrel offers a range of snack products that combine organic ingredients with innovative flavors.
French Squirrel isn’t on Driver's Market’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Almond Beurre Swirled With Date Pieces in Almond Butter.
Driver's Market stocks almond butter thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Driver's Market merchandises 1 of the 1 category the brand sells.
vegan against the store's assortment lean.
brand excitement 75/100.
maps onto categories the store already runs.
Every category French Squirrel plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Where it would price in almond butter. Each dot is a product on the shelf, by its cost per oz (hover for which). French Squirrel (orange) sits in line with the shelf.
French Squirrel’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →