Reading the shelf…
French Squirrel offers a range of snack products that combine organic ingredients with innovative flavors. Its selection includes almond and peanut butter stuffed dates, crunchy nut butters, and cereal clusters, all crafted with a focus on natural sweetness from dates and organic components. The brand emphasizes vegan and gluten-free options, providing wholesome and nostalgic treats like its Bisous cereal clusters, which are a nutritious take on classic childhood snacks.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are French Squirrel (full bar = 100% of the shelf), grouped by department.
closest to French Squirrel in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full French Squirrel lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
5 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show French Squirrel· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with French Squirrel Almond Beurre Swirled With Date Pieces · its most-distributed SKU (2 doors) in Almond Butter, the biggest opening. The closest open door is Mill Valley Market.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 72% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.