Fresh at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Fresh Perspective offers a range of black garlic products that highlight the unique sweet and umami flavors of this versatile ingredient.
Fresh isn’t on United Markets’ shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Little Leaf Spring Mix in Mixed Greens.
United Markets stocks mixed greens thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries cottage cheese in real depth, 20 SKUs against a fleet median of 6.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is mixed greens: United Markets stocks only 9 there, so Fresh Little Leaf Spring Mix stands out rather than blending in. Lead with the mixed greens, and position the cottage cheese as a finishing or gift item.
United Markets merchandises 2 of the 2 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 25/100.
enters a thin mixed greens shelf as a point of difference.
The full runway
Every category Fresh plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in mixed greens. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to land
Fresh’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →