Freshpet at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 15 SKUs across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Fresh Dog Food, Chunky Beef & Carrot Recipe Roll in Fresh Dog Food.
Berkeley Bowl stocks fresh dog food thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
Berkeley Bowl merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
an established national brand with proven demand.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Freshpet plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 15 of 25 SKUs. Room to widen the line.
What to bring to expand
Freshpet’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
