Frontier Soups - Anderson House at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Tortilla Soup Mix in Dry Soup Kits.
Pacific Market stocks dry soup kits thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Pacific Market carries dry soup kits in real depth, 12 SKUs against a fleet median of 4, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Pacific Market merchandises 1 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Frontier Soups - Anderson House plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 8 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
What to bring to expand
Frontier Soups - Anderson House’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
