Reading the shelf…
Gato Dates specializes in creating indulgent, plant-based snacks featuring organic Medjool dates filled with a variety of nut butters and coated in rich dark chocolate. The brand offers a range of convenient, single-serve pouches and giftable tubes, all crafted with vegan, gluten-free, and refined sugar-free ingredients. Ideal for on-the-go enjoyment or thoughtful gifting, Gato Dates' products cater to those seeking clean-label, naturally sweet treats.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Gato Dates (full bar = 100% of the shelf), grouped by department.
closest to Gato Dates in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Gato Dates lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
3 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Gato Dates· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Gato Dates Cashew Butter & Walnut Dates · its most-distributed SKU (1 door) in Chocolate Covered Nuts, the biggest opening. The closest open door is Costco.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 24% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.