Reading the shelf…
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Grillo's Pickles is a brand known for its fresh and crunchy pickles made with simple, garden-fresh ingredients.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter.
Lead with Mild Pickle De Gallo in Pickles.
Sprouts Farmers Market stocks pickles thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Sprouts Farmers Market merchandises 2 of the 2 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 75/100.
maps onto categories the store already runs.
Every category Grillo's Pickles plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 10 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
Where it would price in pickles. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Grillo's Pickles (orange) sits in line with the shelf.
Grillo's Pickles’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
