sprouts
Sprouts is a grocery brand known for its responsibly sourced seafood and organic products. The brand offers a variety of items including seafood, coffee, and oils, with a focus on quality and sustainability. Sprouts emphasizes the importance of sourcing products that meet high standards, particularly in their seafood offerings, which are selected to preserve marine ecosystems.
Sprouts is playing a niche game with a sprawling lineup, but it's only on the shelf in one grocer. Despite a diverse portfolio that spans from spices to poultry and prepared meals, it doesn't dominate any category, trailing behind established names like Morton & Bassett Spices and Spicely Organics in its lead category. The brand leans slightly toward health-conscious offerings, with nearly half of its products boasting better-for-you claims like organic or high-protein. However, its limited distribution suggests that while Sprouts offers a wide array of products, it struggles to break into the broader market, remaining a single-door brand with a presence that is more breadth than depth.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
Store brand. Sprouts is exclusive to Sprouts Farmers Market by design, so Distribution · and therefore Brand Power · reads low next to national brands. Judge it against other store brands, not the shelf leaders.
exclusive to Sprouts Farmers Market. store brands sell in one chain by design, which caps this.
1573 products in the catalog. how deep the product line is (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Sprouts (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Sprouts · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
The lineup
every Sprouts product in stock, cheapest first.
Sold at
Find Sprouts online
Where to find Sprouts · Bay Area
1 storefront across 1 grocer carry it · tap a pin to open the store.
