Sprouts vs Essential Everyday · Bay Area shelf head-to-head
Sprouts and Essential Everyday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerEssential Everyday is in more Bay Area grocersSprouts fields the deeper lineup
Sprouts
Essential Everyday
52
brand power
58
1,573
products
214
142
categories
44
155
subcategories
57
1
grocers
8
$6.78
avg price
$3.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sprouts▭ Essential Everyday
Distribution · 30% of score4·33
E
exclusive to Sprouts Farmers Market·carried in 8 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sprouts · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sprouts · Essential Everyday
