ground up
Ground Up specializes in crafting nut butters that highlight the natural flavors and textures of high-quality ingredients, such as Oregon-grown hazelnuts, creamy almonds, and rich cashews. Each product is carefully blended with additional elements like honey, vanilla, and spices to create unique and versatile spreads. Made in a facility free from peanuts, dairy, and gluten, Ground Up's offerings cater to a range of dietary preferences, providing delicious options for both sweet and savory applications.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
18 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Ground Up (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to Ground Up in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Ground Up lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Ground Up · Bay Area
1 storefront across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Ground Up· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Ground Up Classic Smooth Almond, Cashew & Coconut Butter Nut Butter Blend · its most-distributed SKU (1 door) in Cashew Butter, the biggest opening. The closest open door is Berkeley Bowl.
