Highland Sugarworks at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Highland Sugarworks isn’t on Falletti Foods’ shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with 100% Pure Very Dark Color Strong Taste Maple Syrup in Jug in Maple Syrup.
Falletti Foods stocks maple syrup thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is maple syrup: Falletti Foods stocks only 5 there, so Highland Sugarworks 100% Pure Very Dark Color Strong Taste Maple Syrup in Jug stands out rather than blending in.
Falletti Foods merchandises 1 of the 1 category the brand sells.
organic against the store's assortment lean.
brand excitement 50/100.
enters a thin maple syrup shelf as a point of difference.
The full runway
Every category Highland Sugarworks plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in maple syrup. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Highland Sugarworks (orange) sits in line with the shelf.
What to bring to land
Highland Sugarworks’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →