if you care
If You Care is a brand that offers environmentally friendly kitchen and household products, emphasizing sustainability and eco-conscious materials. Founded in 1990 and based in Englewood Cliffs, New Jersey, the brand is known for its commitment to reducing environmental impact through the use of unbleached paper, recycled materials, and sustainably sourced wood.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
16 products in the catalog. how deep the product line is (saturating).
spans 9 aisles. how many aisles the brand plays in (saturating).
~42% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 25% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are If You Care (full bar = 100% of the shelf), grouped by department.
The lineup
every If You Care product in stock, cheapest first.
