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San Francisco · 3 grocers · Niche

the storage bags aisle

San Francisco's storage bags aisle is a niche shelf with only a handful of brands: 13 products from 4 brands across 3 grocers. natural value owns the most shelf — 39% of SKUs, ahead of biobag. The shelf leans dairy-free — 8% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 59/100).

13
products
4
brands
$5.96
avg price
$3.39–$9.29
typical range

Zoom in

this aisle breaks into 3 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the storage bags shelf.

natural value
39% of shelf5 SKUs
bbiobag
23% of shelf3 SKUs
if you care
23% of shelf3 SKUs
world centric
15% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
8%
Gluten-Free
8%
Seed-Oil-Free
8%
Vegan
8%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/ct
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per ct (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

20
low
Brand competition
how many brands compete
72
high
Variety of offers
how differentiated the shelf is
28
low
Top-brand grip
how much a few brands dominate
59
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →