Reading the shelf…
Driver's Market is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: .
Driver's Market merchandises 1 of the 1 category the brand sells.
organic against the store's assortment lean.
brand excitement 40/100.
the categories it plays in are already deep here.
Every category Il Molino plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (2/2 SKUs).
Where it would price in jams and jellies. Each dot is a product on the shelf, by its cost per oz (hover for which). Il Molino (orange) sits well above the shelf.
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →