Italian Volcano at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: , replicated across all 2 stores.
Berkeley Bowl merchandises 2 of the 2 categories the brand sells.
organic against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Italian Volcano plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (2/2 SKUs).
Fully stocked here (1/1 SKUs).
How it prices
Where it would price in lime juice. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Italian Volcano (orange) sits well above the shelf.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →