Jesse & Ben's Fries at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Jesse & Ben's Fries: Jesse & Ben's is a grocery brand specializing in restaurant-quality frozen fries made without seed oils.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 6 stores.
Lead with Classic Sea Salt (Made with Avocado Oil) in Frozen Fries.
Target stocks frozen fries thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
The more differentiated opening is frozen fries: Target stocks only 12 there, so Jesse & Ben's Fries Classic Sea Salt (Made with Avocado Oil) stands out rather than blending in.
Target merchandises 1 of the 1 category the brand sells.
vegetarian against the store's assortment lean.
brand excitement 40/100.
enters a thin frozen fries shelf as a point of difference.
The full runway · across 6 stores
Every category Jesse & Ben's Fries plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in frozen fries. Each dot is a product on the shelf, by its cost per oz (hover for which). Jesse & Ben's Fries (orange) sits well above the shelf.
What to bring to expand
Jesse & Ben's Fries’ SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →