Reading the shelf…
Kessho is a brand that crafts a diverse range of chocolate products, each highlighting unique flavor profiles and high-quality ingredients sourced from around the world. Its offerings include single-origin dark chocolate bars, such as those made with Kokoa Kamili cacao from Tanzania and Ecuadorian cacao, as well as innovative white chocolate bars infused with Japanese teas and black sesame. Kessho also produces distinctive chocolate butter cups and a cacao-scented soy candle, all reflecting a commitment to showcasing the natural flavors and textures of their carefully selected components.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
26 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Kessho (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Kessho · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Kessho in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Kessho lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.























1 storefront across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Kessho· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with KESSHO Black Sesame Dubai Style Chocolate · its most-distributed SKU (1 door) in Chocolate Candies, the biggest opening. The closest open door is Bi-Rite Market · 2 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 89% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: recchiuti, ritual chocolate
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.