Reading the shelf…
Kraft Stove Top runs 3 products across 1 category, stocked in 6 of 24 Bay Area grocers. It's a leading brand in stuffing, holding 30% of that shelf. A mid-tier presence · Brand Power 41/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Kraft Stove Top (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Kraft Stove Top · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Kraft Stove Top in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Kraft Stove Top product in stock, cheapest first.
13 storefronts across 6 grocers carry it · tap a pin to open the store.
~30% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 20% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.