Reading the shelf…
Community Market CA is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: .
Community Market CA merchandises 3 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 75/100.
the categories it plays in are already deep here.
Every category Mekhala plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (2/2 SKUs).
Fully stocked here (1/1 SKUs).
Where it would price in seaweed chips. Each dot is a product on the shelf, by its cost per oz (hover for which). Mekhala (orange) sits below the shelf.
Mekhala’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.