brand
menlo
Menlo runs 1 product across 1 category, stocked in a single Bay Area grocer. Its biggest footprint is frozen meals, at <1% of the shelf. A niche presence · Brand Power 7/100.
7
brand power
1
products
1
category
1
grocer
$2.99
avg price
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
7
brand power / 100
Distribution · 30% of score4/100
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
Depth · 25% of score8/100
1 product in the catalog. how deep the product line is (saturating).
Reach · 20% of score15/100
spans 1 category. how many categories the brand plays in (saturating).
Leadership · 25% of score1/100
Where it owns shelf
each bar is the % of that category's SKUs that are Menlo (full bar = 100% of the shelf), grouped by department.
Frozen1 SKU · 1 category
The lineup
every Menlo product in stock, cheapest first.
Sold at
Where to find Menlo · Bay Area
2 storefronts across 1 grocer carry it · tap a pin to open the store.