Middle East Baking Co. at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Bread, Whole Wheat Organic Pita in Pita Bread.
Falletti Foods stocks pita bread thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
The more differentiated opening is pita bread: Falletti Foods stocks only 4 there, so Middle East Baking Co. Bread, Whole Wheat Organic Pita stands out rather than blending in.
Falletti Foods merchandises 1 of the 1 category the brand sells.
organic against the store's assortment lean.
brand excitement 50/100.
enters a thin pita bread shelf as a point of difference.
The full runway
Every category Middle East Baking Co. plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 9 SKUs. Room to widen the line.
What to bring to expand
Middle East Baking Co.’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
