Reading the shelf…
Pacific Market is a specialty independent running 2 Bay Area stores.
Middle East Baking Co. isn’t on Pacific Market’s shelf yet in any of its 2 stores. the categories it plays in are thin here, so it is a harder sell.
Pacific Market merchandises 0 of the 1 category the brand sells.
organic against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
Every category Middle East Baking Co. plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
The store barely carries this category, so it is a hard sell.
Middle East Baking Co.’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →