mikey's
Mikey's runs 1 product across 1 category, stocked in a single Bay Area grocer. It's a leading brand in breakfast pastries, holding 17% of that shelf. A niche presence · Brand Power 23/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
1 product in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Mikey's (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to Mikey's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Mikey's product in stock, cheapest first.
Sold at
Where to find Mikey's · Bay Area
3 storefronts across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Mikey's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Mikey's Muffin Tops, Grain-Free, Double Chocolate Chip, 4 Pack · its most-distributed SKU (1 door) in Frozen Breakfast Pastries, the biggest opening. The closest open door is Andronico's Community Markets.
