Reading the shelf…
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Miss Can offers a diverse range of seafood products that highlight the natural flavors of the ocean.
It’s already on the shelf here, with 4 SKUs across 2 categories. The growth is depth and breadth: , replicated across all 4 stores.
World Market merchandises 2 of the 2 categories the brand sells.
keto against the store's assortment lean.
brand excitement 40/100.
the categories it plays in are already deep here.
Every category Miss Can plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (3/3 SKUs).
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →