Mochidoki at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Mochidoki isn’t on United Markets’ shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Mango Frozen Mochi Dessert in Mochi.
United Markets stocks mochi thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is mochi: United Markets stocks only 5 there, so Mochidoki Mango Frozen Mochi Dessert stands out rather than blending in.
United Markets merchandises 1 of the 1 category the brand sells.
vegan, vegetarian against the store's assortment lean.
brand excitement 85/100.
enters a thin mochi shelf as a point of difference.
The full runway
Every category Mochidoki plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in mochi. Each dot is a product on the shelf, by its cost per oz (hover for which). Mochidoki (orange) sits below the shelf.
What to bring to land
Mochidoki’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
