Monk Fruit In The Raw at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Zero Calorie Classic with Erythritol Sweetener Blend in Sugar Substitutes.
Falletti Foods stocks sugar substitutes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is sugar substitutes: Falletti Foods stocks only 7 there, so Monk Fruit in the Raw Zero Calorie Classic with Erythritol Sweetener Blend stands out rather than blending in.
Falletti Foods merchandises 1 of the 1 category the brand sells.
non-gmo, vegan against the store's assortment lean.
an established national brand with proven demand.
enters a thin sugar substitutes shelf as a point of difference.
The full runway
Every category Monk Fruit In The Raw plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Monk Fruit In The Raw’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →