Morenita at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Morenita is a minority-owned brand specializing in premium tortilla chips, crafted in small batches in Napa, California.
It’s already on the shelf here, with 3 SKUs across 1 category. The growth is depth and breadth: .
Falletti Foods merchandises 1 of the 1 category the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 45/100.
maps onto categories the store already runs.
The full runway
Every category Morenita plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (3/3 SKUs).
How it prices
Where it would price in tortilla chips. Each dot is a product on the shelf, by its cost per oz (hover for which). Morenita (orange) sits below the shelf.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →