doritos
Doritos is a popular American brand of flavored tortilla chips produced by Frito-Lay, a subsidiary of PepsiCo. Originating in 1964 at Disneyland, Doritos became the first tortilla chip available nationwide in the U.S. and has since become known for its iconic flavors and bold marketing campaigns.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 1 of 3 San Francisco grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~3% average share on the shelves it competes on. how dominant it is where it shows up.
$5.90 average price. where it sits on price — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Doritos (full bar = 100% of the shelf), grouped by department.
The lineup
every Doritos product in stock, cheapest first.
