Doritos vs Late July Snacks · Bay Area shelf head-to-head
Doritos and Late July Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Late July Snacks carries more Brand PowerLate July Snacks is in more Bay Area grocers
Doritos
Late July Snacks
41
brand power
52
46
products
46
1
categories
3
10
grocers
17
76.3¢
price per oz
74.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Doritos▭ Late July Snacks
Distribution · 30% of score42·71
carried in 10 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Doritos
no top category Late July Snacks doesn’t also play in.
only Late July Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Late July Snacks · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Doritos · Late July Snacks
