Doritos vs Tostitos · Bay Area shelf head-to-head
Doritos and Tostitos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tostitos carries more Brand PowerTostitos is in more Bay Area grocersDoritos fields the deeper lineupDoritos sits further up the premium end
Doritos
Tostitos
41
brand power
47
46
products
32
1
categories
3
10
grocers
11
76.3¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Doritos▭ Tostitos
Distribution · 30% of score42·46
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Doritos
no top category Tostitos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Doritos · 2
only Tostitos · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Doritos · Tostitos
